Google has unveiled a significant rebranding of its Find My Device service, now called Find Hub, during the Android Show. This transformation marks a pivotal shift from mere device tracking to a comprehensive platform that encompasses people and personal item tracking, positioning itself as a direct competitor to Apple’s Find My network.
The revamped Find Hub introduces cutting-edge features, including Ultra-Wideband (UWB) tag support and satellite connectivity integration. This technological advancement enables users to track items with unprecedented precision and maintain location sharing capabilities even in areas without cellular coverage, a feature particularly valuable for outdoor enthusiasts and travellers.
A standout innovation is Find Hub’s satellite connectivity integration, scheduled for release later this year. This feature represents a significant leap forward in location-sharing technology, allowing users to maintain contact in remote areas where traditional cellular signals are unavailable. The platform’s expansion also includes support for various third-party tracking solutions, from Moto Tag to Disney-themed tags by Pixbee.
The platform’s versatility extends to partnerships with major airlines, including British Airways, Singapore Airlines, and Cathay Pacific. This collaboration enables users to register their Bluetooth tags directly with airlines, streamlining the process of recovering lost luggage and demonstrating Find Hub’s potential beyond personal tracking.
In a notable improvement to user experience, Find Hub has been thoughtfully organised into two distinct sections: one dedicated to devices and another for people tracking. This structured approach simplifies navigation and management of different tracking needs, whilst the location-sharing feature with friends and family has evolved from its beta phase to become a fully integrated component.
The strategic expansion of Find Hub addresses a long-standing challenge within the Android ecosystem: the fragmentation of location-tracking capabilities. By creating a centralised platform for all location-based services, Google is working to provide Android users with an experience that rivals the integration found in competing systems.
As Find Hub continues to evolve, users can anticipate support for an expanding range of third-party tags from brands such as July and Mokobara for luggage tracking, and Peak for ski gear. This broad compatibility demonstrates Google’s commitment to creating a versatile tracking solution that adapts to diverse user needs.
The introduction of Find Hub represents more than a mere rebranding; it signals Google’s ambitious vision for a unified location-tracking ecosystem. As the platform continues to develop, it promises to become an essential tool for Android users seeking to manage their physical and digital assets with greater efficiency and reliability.
News Source: https://techcrunch.com/2025/05/13/googles-find-my-device-becomes-find-hub-amid-expansion/
