ASUS has officially launched its latest flagship smartphone, the Zenfone 12 Ultra, showcasing advanced artificial intelligence capabilities and professional-grade camera features. The device represents a significant leap forward in mobile technology, combining premium hardware with sophisticated AI-driven functionality.
The new flagship demonstrates ASUS’s commitment to innovation through its integration of the powerful Qualcomm Snapdragon 8 Elite processor, capable of reaching impressive CPU clock speeds up to 4.3GHz. This processing powerhouse is complemented by the Adreno 830 GPU, ensuring smooth performance across all applications and gaming scenarios.
Photography enthusiasts will find particular value in the device’s camera system, which features a 50MP primary sensor working in concert with a 32MP telephoto lens and 13MP ultra wide-angle camera. The front-facing 32MP camera ensures high-quality selfies and video calls.
These hardware specifications are enhanced by AI-powered features, including advanced subject tracking and real-time noise reduction capabilities.
The device’s premium build quality is evident in its carefully considered dimensions of 163.8 x 77 x 8.9mm, with a weight of 220 grams, striking a balance between substantial feel and practical usability. The 6.78-inch display serves as the centrepiece of the phone’s design, which comes in three sophisticated colour options: Ebony Black, Sakura White, and Sage Green.
ASUS has prioritized durability and user convenience, incorporating IP68 water and dust resistance certification. The inclusion of both an in-display fingerprint sensor and a 3.5mm headphone jack demonstrates attention to both modern security features and traditional user preferences.
The integration of AI extends beyond camera capabilities, offering practical features such as document summarization and real-time translation during calls. The implementation of Google’s Circle to Search functionality allows users to instantly search for information by highlighting content on their screen, representing a significant advancement in mobile search capability.
Power management is addressed through a substantial 5,500mAh battery, supported by 65W wired charging and 15W wireless charging capabilities. The device runs on Android 15, ensuring access to the latest software features and security updates.
With a launch price of €1,100 (approximately $1,145), the Zenfone 12 Ultra positions itself in the premium smartphone segment. While the device won’t be available in the US market, it represents a compelling option for consumers in other regions seeking a high-end smartphone experience.
The Zenfone 12 Ultra’s combination of advanced AI features, professional camera capabilities, and robust performance specifications signals ASUS’s strong position in the competitive flagship smartphone market. The device demonstrates how artificial intelligence can enhance practical smartphone functionality while maintaining focus on core user needs.
News Source: https://press.asus.com/news/press-releases/asus-zenfone-12-ultra-premium-smartphone/
