Samsung has introduced a trade-in program that allows Galaxy phone users to exchange their devices at any time without requiring the purchase of a new phone. The initiative, currently being piloted in Korea and France, marks a significant shift in traditional trade-in models.
The program represents Samsung’s latest effort to enhance customer value and simplify the device exchange process. Under this new system, owners of recent Galaxy series phones can trade in their devices year-round, receiving credit for their smartphones through a program managed by Likewize, a company that offers repairs, and other tech product services to consumers.
Jun Kim, EVP and Head of Samsung’s Galaxy Value Innovation team, emphasizes the program’s customer-centric approach: “Customers can greatly benefit from the value of their devices in the market and the ability to trade-in safely with the support of secure transactions.” This statement underscores Samsung’s commitment to providing flexible options for device owners.
The eligible devices include recent flagship models such as the Galaxy S23, S22, S21, and S20 series, along with foldable devices like the Galaxy Z Fold 5, Fold 4, Fold 3, Galaxy Flip 5, Flip 4, and Flip 3. Customers can check the expected trade-in value through Samsung’s Korean website, where the program is currently active.
This innovative approach differs significantly from traditional trade-in programs, which typically restrict exchanges to specific promotional periods or require the purchase of new devices.
Samsung’s year-round trade-in program offers customers unparalleled flexibility, allowing them to exchange eligible devices at any time of the year, even if they are not purchasing a new Samsung device.
The program’s implementation in Korea and France serves as a testing ground for potential global expansion. This could set a new standard for device manufacturers, potentially influencing how consumers approach phone upgrades and device management in the future.
Environmental considerations play a crucial role in this initiative. By facilitating easier device exchanges, Samsung addresses the growing concern of electronic waste while promoting more sustainable consumption patterns in the technology sector.
The program’s success could have far-reaching implications for the smartphone industry. As consumers increasingly seek flexible options for managing their devices, other manufacturers may need to develop similar programs to remain competitive in the market.
Looking ahead, Samsung plans to expand this program to additional markets based on the pilot’s performance. This expansion could significantly impact how consumers worldwide approach phone upgrades and trade-ins, potentially revolutionizing the traditional smartphone upgrade cycle.
News Source: https://9to5google.com/2025/01/16/samsung-galaxy-trade-in-year-round-program-pilot/
