Spotify is preparing to launch a new premium tier called ‘Music Pro’ that will cost up to $5.99 additional per month, offering superfan perks including early access to concert tickets and AI-powered remix features, according to Bloomberg reports.
The streaming giant’s latest initiative aims to capitalize on the growing superfan segment, which represents 20% of US music listeners according to Luminate’s 2024 report. This new tier would bring the total monthly subscription cost to approximately $18 when combined with the current Premium subscription price of $11.99.
Spotify CEO Daniel Ek has confirmed the company’s development of this higher-priced tier, marking 2025 as “the year of accelerated execution.” The service is expected to launch this year, though specific dates remain uncertain as Spotify continues to secure rights from major music companies.
The Music Pro subscription will bundle several exclusive features, including high-fidelity audio quality, privileged access to concert tickets, and AI-powered music tools. While competitors like Apple and Amazon already offer some of these features individually, Spotify’s approach consolidates them into a comprehensive package.
Universal Music Group’s Chief Operating Officer, Boyd Muir, projects that between 20-30% of paying music subscribers will eventually opt for superfan subscription tiers. This aligns with recent data showing that superfans spend significantly more on music-related purchases, averaging $113 monthly on live events and $39 on physical music purchases.
The timing of this launch coincides with Spotify’s recent licensing renewals with Warner Music Group and Universal Music Group, incorporating ‘Streaming 2.0’ elements. These agreements reflect the industry’s shift toward segmented streaming offerings and higher average revenue per user (ARPU).
Industry experts view this development as part of a broader transformation in music consumption. According to Luminate’s data, superfans not only spend more but also engage more deeply with artists, with 90% attending live shows compared to 59% of general music listeners.
Daniel Ek expressed personal enthusiasm for the new tier during Spotify’s Q4 earnings call, stating, “The next version of the music industry is one where we’re going to tailor the experience of Spotify to different subgroups. This is a product I’ve been waiting on for quite some time as a super fan of music.”
The launch of Music Pro represents a strategic move in Spotify’s first profitable year, demonstrating the company’s commitment to expanding its service offerings while creating new revenue streams in the evolving digital music landscape.
